Client case study / North Georgia Wine Tours
North Georgia Wine Tours: approximately 27x the monthly website audience
A website rebuild became a connected growth and operating system: discovery, tour booking, customer records, driver coordination and follow-up. The owner recalls about 100 monthly visitors before SommeTech. The latest verified 30-day GA4 report records 2,694 users—approximately 27x that estimated starting audience—alongside historical gains in search visibility and a reported 15.7x peak advertising return.
The transformation
Before SommeTech → After
Before SommeTech
~100
Website visitors per month before SommeTech
- Approximate starting point reported by the owner.
- Mostly referral and direct traffic.
- An earlier website without online bookings, with reservations and follow-up handled manually.
After the build & growth work
2,694
Website users in 30 days
- GA4 total users - September 13-October 12, 2026.
- 3,042 sessions in the same period; sessions are visits, not individual people.
- Online booking connected with customer records, communication and operations.
Before: owner estimate of ~100 monthly visitors. After: 2,694 GA4 total users, September 13-October 12, 2026. The approximate 27x comparison uses that estimated starting point.
Growth and business outcomes
Three connected parts of the engagement: attract people researching wine country, give them a direct booking path, and equip the team to manage the reservation afterward. Current audience and historical campaign results are shown separately.
15.7×
Peak ROAS
Google Ads reporting
Historical monthly report · exact month unspecified
Client-reported peak return on advertising spend in a selected historical month. This is not an average, a current-month result or a guaranteed outcome.
13 → 113
Page-one keywords
SpyFu search visibility estimate
Historical baseline → engagement report
Historical reports record an increase from 13 to 113 page-one keywords. The July report confirms 113; the earlier baseline is undated.
350 → 949
Organic keyword footprint
SpyFu SEO estimate
Historical baseline → engagement report
599 additional estimated organic keywords, approximately 2.7x the historical baseline.
3,042
Website sessions in 30 days
GA4
September 13-October 12, 2026
Recorded visits in the same period as 2,694 total users. Sessions and users are distinct measures.
The work behind the results
From a better website to a stronger business presence
01Build a wider route into the business
Tour and location pages provide useful destinations for people exploring North Georgia wine country. Historical SEO reports show page-one keywords rising from 13 to 113 and the estimated organic keyword footprint from 350 to 949. The July report also estimates 467 monthly SEO clicks; this is a search-tool estimate, separate from GA4 users.
SpyFu · historical baseline and July 2026 report
02Connect discovery with a booking journey
Campaign landing pages and custom booking give visitors a direct route from tour research to reservation. The current verified 30-day period recorded 2,694 users and 3,042 sessions. Separately, a selected historical advertising month reported 15.7x peak ROAS. The booking flow supports date selection, party size, add-ons and pickup details before the reservation reaches the operating team.
GA4 · September 13-October 12, 2026; Google Ads reporting · selected historical month
03Carry the customer journey into operations
The work extends behind the public site: centralized customer and reservation records, a booking calendar, driver assignments, date blocking, confirmations and review requests. These are delivered capabilities, not an assumed number of hours saved. They give the team one connected workflow for the demand arriving through the site.
Delivered website, booking software, CRM and administration scope
The starting point
What the business needed
The earlier website and manual operating processes did not provide a connected path from exploring a tour to managing a reservation. The project needed to explain the experience to customers while supporting the staff who coordinate bookings, drivers and customer communication.
Project scope
- Custom website and landing pages
- Online booking software
- Custom CRM
- Booking administration and driver scheduling
- Customer communication workflows
- SEO, paid advertising and measurement
How the work fits together
01
Build the customer-facing journey
The website presents the wine-tour experience and gives tour and location content dedicated pages. A custom booking flow covers date and time selection, party size, add-ons and pickup or drop-off estimates. Landing pages provide a focused destination for specific search and advertising activity.
02
Connect booking with the operational work
The software scope includes customer and reservation records, booking administration, a booking calendar, date blocking and driver or staff coordination. The custom CRM and communication workflows were designed around the business's reservation process rather than treating the website as a separate brochure.
03
Support discovery and follow-through
Tour and location content gives visitors useful entry points from search, while campaign landing pages support paid advertising. Booking confirmations, customer communication and review-request workflows connect acquisition with the experience after a reservation.
See the earlier website walkthrough
An archived visual walkthrough of the earlier website. It documents the previous experience; it is not analytics or evidence of a numerical uplift.
Beyond the website build
The engagement includes tour and location content, SEO, paid advertising, customer communication and reporting across the booking journey. Measurement keeps campaign responses, reservations and collected revenue separate, so a website inquiry is not presented as a completed sale.