Custom Web Design
Every site is designed and coded from scratch for the specific business — no templates, no page builders, no reused components.
Websites should not be digital brochures. They should be conversion systems, SEO foundations, trust engines, and AI-readable information structures. SommeTech builds them that way from the first line of code.
The vast majority of business websites are built on generic templates optimized for easy setup, not business performance. They look acceptable on a preview but underperform on every metric that matters: search rankings, load speed, conversion rate, and trust signals.
Most sites do not fail because they look bad. They fail because the structure underneath them was never built for performance.
Template websites share code with thousands of other sites — search engines see them as interchangeable
Generic page builders produce bloated code that fails Core Web Vitals and penalizes search rankings
Sites without conversion architecture generate traffic but fail to turn visitors into leads
Websites built without SEO structure require expensive and slow retrofitting to rank
Poor mobile performance costs leads — over 60% of searches happen on mobile devices
Every engagement is scoped specifically — here is what the deliverable set looks like.
Every site is designed and coded from scratch for the specific business — no templates, no page builders, no reused components.
Page hierarchy, URL structure, internal linking, and content organization are planned for search visibility before the first design element is drawn.
CTAs, trust signals, social proof, and navigation are positioned to move visitors toward the intended action at every stage of the page.
Fully responsive across all devices, with mobile performance treated as a primary criterion, not an afterthought.
Sub-2s load times through optimized assets, clean code, and performance-first build practices that improve both rankings and conversions.
Visual identity is treated as a trust signal. Design quality signals the quality of the business behind it.
A structured process produces predictable results. Here is how each engagement runs from start to delivery.
Understand the business, target customers, current site performance, and competitive landscape.
Map site structure, URL hierarchy, page intent, and internal linking strategy before design begins.
Layout wireframes for all key page types — focused on conversion path and content hierarchy.
Full design in Figma: typography, color, imagery, component system, and responsive variants.
Clean custom-code implementation — no templates, no page builders, no bloat.
Cross-device testing, speed audit, technical SEO check, and staged rollout.
The outcomes that matter — and how you will be able to track the impact of this engagement.
Search Rankings
Improved visibility
Lead Volume
More inquiries
Conversion Rate
Better results
Load Speed
Sub-2s targets
Trust Signals
Brand credibility
Minimal previous site that didn't communicate the quality of the build work and had effectively no presence in search across the North Georgia mountain communities.
Custom-coded site organized around three service pillars (residential, commercial, steel) with location-targeted copy — producing 150+ page-one queries, 161 organic clicks, and a 6.2% organic CTR by SEO Month 3. Since launch, the website and acquisition system have been connected to more than $10M in tracked project opportunity value (attributable pipeline, not collected revenue).
A luxury North Georgia builder serving Ellijay, Blue Ridge, Jasper, Ball Ground, and surrounding communities had a minimal previous site that didn't communicate the quality of the build work — and had effectively no presence in search. Almost everything came through referral.
Rebuild the site as a custom-coded, conversion-focused property organized around three core service pillars — residential construction, commercial construction, and steel/structural — with location-targeted copy for each major mountain community. Pair it with a technical SEO foundation so the site can actually be found — and convert that visibility into real project inquiries.
Services that work alongside this one to build a complete digital performance system.
SommeTech delivers this work as part of the Market Foundation — one professionally managed system that connects your website, search visibility, Google Ads, social presence, lead tracking, and follow-up. Implementation starts at $4,997, with ongoing management from $1,497/month. Advertising spend is separate.
Answers to the questions most clients ask before starting an engagement.
Request a Market Assessment and we will map out exactly what your project requires and what results you can expect.